Use Search Engine Optimization to Improve Your Ranking

Now that you have begun a website and you want to get visitors to your website, you are probably wondering what to do. You want to make your website appear in a search result. The following article is going to give you tips on search engine optimization.

If you bid for keywords on a pay-per-click search engine with an eye towards increasing your page rank, stay away from licensed trademarks and copyrighted product names. These can be popular search terms, but their owners will not appreciate you taking advantage of them. Only use such terms if you have an arrangement with the owners – and double-check their assent to this particular usage.

To increase the traffic to your Internet marketing website, take into consideration the keywords that your customers are using to search for your product or content. Using a keyword analysis service can pinpoint the most likely keywords that potential customers are using. Adding the right keywords to your content or product description will result in more traffic.

While SEO still matters, the most important thing today  is  great content. Google has improved not only their algorithm, but they have put many additional humans examining websites to be sure the website is providing value to Google’s search engine users. Artificial Intelligence is also being used in adding your website to Google’s index. These new tools make it very difficult for websites to push sites without much value to the top of the search engine.

In many ways the new tools make it easier to get to the top of Google. All you have to do is create great content. You can stop focusing on the hustles and obfuscation. Just provide information that will help your visitor in some way that can be pointed to by the desired keyword phrases.

There are some under cover items that you need to be careful of when you are adding content to your website. These items have a lot to do with how well Google likes your site. I’m using WordPress so the following information is tailored to WordPress sites.

1. Name images on your post using the keywords you want the post to point to.
2. Make the alt tags of the images point to your keywords as well.
3. You need to have at least one image per post.
4. Start your post with an h1 headline.
5. Use h2 headlines to title subtopics.
6. Be careful that you don’t duplicate content from other sites unless you attribute the information to them.
7. Set the permalinks in settings to “postname”. Be sure your post name is based on the keyword phrase you’re interested in.
8. Build an SEO sitemap so that the search engines can navigate your site easily.