CropLife, the nations brand leader in ag retail communication, announces the launch of their completely redesigned and retooled website, CropLife.com. Chief advantages for readers include deeper, more topically focused navigation; topic-focused sub-sections; multiple windows to related content; and deeper, more accurate and more refineable search.
Categories such as Latest Headlines, Most Searched, Most Viewed and Most Commented quickly allow users to see the latest news and most talked-about topics. Interactive elements include videos throughout the site and the AgChat Twitter feed. Disease, Insect and Weed categories each contain articles on the latest products, news and research in those areas. Of course, content from the latest issues of CropLife magazine and its sister publication, CropLife IRON, is available for viewing on the website as well.
Popular features from the previous website are presented in a fresh, more searchable database format. The CropLife 100, a ranking of the top 100 ag retailers, is now searchable by a number of criteria, allowing the user to tailor the information specifically to his or her needs and drill back to historical data. And the Crop Protection Database is being reformatted expressly for the retailer market, now including data on 1,800 active ingredients and 13,000 brand names.
Ag retailers and the crop inputs industry in general are increasingly turning to the Internet for information they need to run their businesses, says Jim Sulecki, director of eMedia for Meister Media Worldwide, CropLifes parent company. This website is the most visible part of a deeper investment in a one-platform technology that is being used by CropLife editors to produce not only the website but also enewsletters and print publications.
CropLife.com is the first launch on this new platform, which uses technology provided by Nstein/Open Text, a content management software company whose media clients also include Cond